Bentley Intercontinental Pavilion: Winner of the 2023 Bentley & Dezeen Future Luxury Retail Design Competition

Bentley Intercontinental Pavilion, an exclusive and temporary experience, embodies Bentley customers' passion for cultures and experiences around the world. It is an invitation to explore local artistry and craftsmanship in selected locations.

The pavilion works as the handover venue for a limited series of vehicles. The series is called Intercontinental and there are four versions of the cars each detailed with local materials to reflect the unique culture of each of the four locations. 

The customers who have ordered these special vehicles are invited to the pavilion temporarily located at the origins of their version of the Intercontinental series vehicle to make the final selections on key details. The exclusive journey to the pavilion is a truly unique experience highlighting Bentley brands focus on their customers. The Intercontinental Pavilion harmoniously blends with its natural backdrop while showcasing Bentleys commitment to craftsmanship and sustainability. The interior works as a blank canvas which comes alive in an AR experience supporting the customer in their final decisions. 

 This temporary space for handing over the cars celebrates minimalism and reflects the essence of each location it graces. The frame is built from locally sourced materials by local craftspersons.  When it’s no longer needed, the pavilion can be dismantled without leaving a trace.

Example locations: 

  • Thingvellir Iceland, 

  • East London UK, 

  • Huangshan China, 

  • Jebel Maleihah Dubai

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