01
ICY
Concept and industrial design and for a premium wellness brand.
Creating the best and most desirable cold plunge pool in the world.
Video credits: www.baxvisual.fi
ICY is a new brand already getting a lot of attention in the cold plunge pool market.
Working together with the customer, Ultra created various concepts and did the industrial design for the final product.
Our aim was to create something the best and most desirable cold plunge pool in the market.
So far the market response has been very positive.
We delivered: Concept definition, 2D/3D sketching, 3D surface models, tight knit collaboration in part integration discussions, CMF
