Axopar

Great products are born through great collaboration.

The Axopar 29 is the latest product launch coming out of the long lasting collaboration between Ultra and Axopar. We worked on the early-stage concept design as well as the final touches on the product.

Even though on the surface, the Axopar 29 follows the evolution of the Axopar Design DNA, it is a totally different product from its predecessor, the iconic Axopar 28.Everything onboard, all you can see, touch and feel, has been improved.

It’s all done with a sense of purpose, and for specific reasons, in terms of improved functionality, usability, comfort and higher quality with a new visual presence.

We worked with Axopar on for example: overall looks and design DNA, the dimensions and usability of the new front cabin, multiple other usability improvements, colour material and trim concepts and the Adventure Collection theme development.